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Olesya Yu. Malakhova

Lecturer of Performing Arts Producing Department

Малахова Олеся Юрьевна

Biography

Olesya Yuryevna Malakhova is a specialist in economics and marketing.

She studied at the Plekhanov Russian University of Economics, qualifying as an economist‑mathematician, and has worked in analytics and mathematical modelling since 2012.

In 2015 she completed further training at the IKRA School of Creative Thinking, specialising in «Strategy in Advertising».

Since 2018 Olesya Yuryevna has applied her expertise in mathematical modelling to marketing tasks as Marketing Director at a national television channel. Her main areas of activity include the creation of brand platforms, cross‑promotion and digital marketing, the development of automated systems for managing airtime, and the organisation of end‑to‑end analytics for companies.

In 2021 Olesya Malakhova began working in the field of contemporary art, launching projects including the sale of contemporary artworks on online platforms and producing video content.

In 2023 she received a diploma in Art Management in Contemporary Art. Building on her professional experience, Olesya Yuryevna has developed her own approach to generating creative ideas in marketing and contemporary art, enabling the creation of unique products and effective promotion strategies for brands and artistic projects.